Why are you making this change? I've always been able to read NationalGeographic.com for free.

Our beloved National Geographic magazine, along with our other media outlets such as the television network, reaches more than 500 million people worldwide. In order to produce our incredible content, it requires a team of dedicated personnel, including photographers, journalists, scientists, and explorers, along with the necessary physical and technical infrastructure.  As more of our readers move to digital media, we now ask our online audience to join our print members in supporting us.
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